Grandissimo. It’s a name that’s been in the spotlight in the Vegas community for a few months now. It’s the name of the grand resort Jay Sarno wanted to, but never did build. It’s also the name of the fantastic biography of Jay Sarno written by Dr. Dave Schwartz. If you haven’t bought the book yet, you probably should just stop reading this silly post and get on to that.
So what are we talking about here? Well as I sometimes do, I was perusing the trademarks and found something interesting happening. Desert Rock Enterprises, the corporation run by Derek Stevens that owns The D and part of Golden Gate, has resently trademarked the name Grandissimo. Don’t believe me? Click here and here to see for yourself.
They are attempting to trademark Grandissimo for “Hotel and Casino Services” as well as “conference, exhibition and meeting facilities; restaurant services; bar services; and cocktail lounge services, retail store services featuring apparel, namely t-shirts and hats; sundry items; health care products; food items; travel accessories; gift items; and general merchandise.”
So let the speculation begin. I don’t know if this indicates any plans for the land behind Fremont that they just bought or maybe they are planning to buy another hotel. At any rate, it’s an indication that some planning is afoot. Or maybe it’s nothing at all.